From player23.co.za:

The concept of Player 23 is made up of the 22 players in a rugby team and then you, the fan ...
Players 1-8 - forwards
Players 9-15 - backs
Players 16-22 - on the bench
Player 23 - every fan

Vodacom is focusing on player23, by creating a virtual locker for this player.

By downloading your Vodacom Player 23 Locker you become part of the team as the 23rd player, the greatest supporter. This gives you access to the latest news (before anyone else), specific team updates that are only for players, the ability to challenge your friends in the Kick-it-to-Winnit game, allows you to upload your team photos and share them with your friends and access to the new Player 23 jiggle video and tune.

An advert was made around the theme, featuring some of the most talented Springbok rugby players like Schalk Burger, Ryan Kankowski, Victor Matfield and Bakkies Botha. The whole ad revolves around Jan - Player 23 which is you, the spectator.

See the video by clicking here

First download your Locker. Then go into it and start playing around in it. You will see it is really easy to navigate and find your way around. You can also view a demo video of how it works and where to find items.

Gear like a team jersey, boots, a ball and a water bottle may be collected by performing various actions. These actions include inviting friends, achieving certain levels in the game, etc. When you mouse over a gear item in your tog bag you will see what to do to collect an item.

You earn a cap every time your team wins as well as when they reach the semi-final and final. You also earn caps for being the Kick-it-to-Winnit game leader at the end of every week (Friday at 00:00) amongst your friends as well as for collecting all the gear items. To start earning caps, you have to collect 4 gear items being your jersey (you get this when you register), your shorts (when 5 of your friends accept your invitation), your socks (when you score 50 points in the Kick-it-to-Winnit game) and your boots (when another 5 of your friends accept your invitation).

For collecting all the gear you earn a bonus cap. The players with the most caps at the end of the season stand a chance of winning great prizes.

You will also be able to view the latest videos that's been specifically prepared for Player 23 users. You will always know exactly when and where the next game is played and you will get the latest news before anyone else!

You will be able to invite your friends to join and connect with them. You will be able to upload and share photos with them as well as see their photos and comment on them. You will be able to send them short messages and let them know that you've just beaten their high score in the Kick-it-to-Winnit game.

Competition and prizes include opportunities like ...

Stand a chance to win a Ford Bantam Bakkie spacious enough to cart all your chommies to the rugby game...

WIN the all new Ford Bantam Bakkie with built in immobilizer and power steering. All you have to do is persuade your friends to enter too!

The more friends you refer the greater your chances of winning.

You will receive an additional entry into the draw for every 3 friends you refer, so why not increase your chances of winning a Ford Bantam Bakkie or stand a chance of winning exciting Player23 Hampers or a Blackberry Storm!!

There will also be a weekly lucky draw and a prize for the users who referred the most friends during that week – so make sure you stay in the game to be sure you will be spotted in the Limited Edition Player 23 Gear.

You can also join the player23 group and become Jan's friend on facebook

Check out the player23.co.za website for the latest on this great concept.

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